Keyan Li

Welcome to my website! I am an Assistant Professor at the Mendoza College of Business, University of Notre Dame. I am also a research affliate at the MIT Sloan School of Management.

I received a Ph.D. in Management (Quantitative Marketing track) in 2024 at the MIT Sloan School of Management, where I was co-advised by Professors Duncan Simester and Juanjuan Zhang.

My research integrates machine learning and economic theories to develop and sustain business strategies. I am particularly interested in strategies on AI integration, new product development and customer growth management. My research covers retailing, open source, fashion, and entertainment industries. My current work has two lines:

• Explore how to maximize the informational value of existing data when experiments (e.g., A/B tests) are either expensive or prohibitive.
• Solve incentive (compatible) design and product design problems in the domains of innovation and creativity, as well as at their intersection with AI.

Before my Ph.D., I received an S.M. in Management Research from MIT, an M.S. in Theoretical Economics from Tsinghua University, and a B.Econ. in Economics from Fudan University.