Keyan Li

I am a Ph.D. Candidate in Management (Quantitative Marketing track) at the MIT Sloan School of Management. I am fortunate to be co-advised by Professors Duncan Simester and Juanjuan Zhang. My research uses insights from economic theories and marketing to adapt and enhance modern artificial intelligence (AI) methods, in order to make key business decisions. My current line of work answers how to maximize the information value of existing data when conducting experiments is expensive.