Keyan Li

Welcome to my website! I am an Assistant Professor at the Mendoza College of Business, University of Notre Dame.

I received a Ph.D. in Management (Quantitative Marketing track) in 2024 at the MIT Sloan School of Management, where I was co-advised by Professors Duncan Simester and Juanjuan Zhang.

My research integrates machine learning and economic theories to develop and sustain business strategies. I am particularly interested in strategies on new product development and customer growth management. My current work has two lines. First, I explore how to maximize the informational value of existing data when experiments (e.g., A/B tests) are either expensive or prohibitive. Second, I solve incentive (compatible) design and product design problems in the domains of innovation, creativity and AI.

Before my Ph.D., I received a M.S. in Theoretical Economics from Tsinghua University in Beijing and a B.Econ. in Economics from Fudan University in Shanghai.