Keyan Li

I received my Ph.D. in Management (Quantitative Marketing track) in 2024 at the MIT Sloan School of Management, where I was fortunate to be co-advised by Professors Duncan Simester and Juanjuan Zhang. My research draws upon insights from economic theories and marketing to adapt and enhance modern artificial intelligence (AI) methods for making key business decisions, such as targeting and product design. One line of my current work explores how to maximize the information value of existing data when conducting experiments is expensive. Additionally, I am interested in understanding and designing incentive-aligned innovation and creation strategies.